Legal Ethics

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LIES, DAMN LIES AND LEGAL MARKETING

In an increasingly crowded legal marketplace, lawyers are discovering that effecting legal marketing is essential to a thriving practice. Yet, in the practitioner's zeal to effectively promote his services, he must remember that lawyers must abide by a code of conduct far more stringent than that imposed upon the typical marketer -- none.

In this presentation, Mr. Carter will:

	Show the best (and worst) of televised lawyer ads
	Discuss the current debate surrounding "Best Lawyer" and "Super Lawyer" status
	Examine the ethical implications of using seminars, columns and blogs as marketing tools

VIDEO SAMPLE

Click here to see one of the humorous lawyer ads discussed in the presentation.